Who your next customers are. How you reach them. Where pricing needs to move. The decisions that compound over two years.
Scale-stage operator
The reason most growth plans fail isn't that the plan was wrong. It's that no one in the room had the experience or the appetite to execute it.
I'm the operator in the room. Alongside scale-stage founders, across GTM, hiring, process, investor introductions and advisory boards. Pattern recognition built inside a Sunday Times 100 double-award winner.
Currently working with a small number of founders. New engagements start each quarter.
Evidence of the playbook
Sunday Times 100 · double-award winner
£1m → £45m revenue
20 → 300 team
7.5 years on the SLT
Where I'm useful
Six places.
Six places.
One operator.
The shape shifts with the business. Most engagements run some combination of these.
Who's around the table at each stage. When to reshape it. The conversation about the wrong-fit senior most founders avoid having.
The unsexy thing that compounds. What rhythm holds at £5m and breaks at £15m. Where to add structure, where to leave it loose.
When you're ready. Who to talk to. How the conversation should sound. Warm intros only. I don't introduce anyone I wouldn't take the call from.
Who you need on yours. What they're for. How to use them so they're not three names on a slide.
The piece most engagements skip: staying past the strategy phase. Weekly sessions, SLT presence, the conversations founders shouldn't have alone.
What I believe
Three things I'll say to your face that most advisors won't.
These are positions, not platitudes. They shape how I work, who I work with, and what I'll push back on.
Doubt is information. Act on it.
On the wrong-fit senior hire you've been carrying for months. You already know.
Founders build process too late.
How decisions get made is the unsexy thing that compounds. Or doesn't.
If you can't sharpen what makes you different in one sentence, your team can't either.
Most founders are still describing themselves the way they did at £1m, well past £10m.
Who this is for
Who I work with.
Who I work with.
And who I don't.
If you're on the left, we should talk. If you're on the right, this isn't the engagement, and I'll tell you that on the call.
Right for you if…
- Scale-stage, founder-led. Something's working. The next stage is the question.
- £5–15m revenue, give or take.
- Seriously ambitious. Building to last, not to flip.
- Want a thinking partner in the room, not another deck.
- Open to being challenged. Especially on hiring, structure, pace.
Not right for you if…
- Pre-revenue or still searching for fit.
- Want a deck without execution.
- Looking for a deliverable factory.
- Running an M&A. Not the transaction person.
- Need transactional recruitment. Not a headhunter.
Start here
If this sounds like what your room is missing…
Twenty minutes. No deck, no pitch, no chase. We see if there's something here. If there isn't, you'll leave with an honest read on what you're working on.